I had the opportunity to lead the design of both the logo and packaging for a product listed on Amazon. The client was looking for a visual identity that struck the right balance between professionalism and an outdoors-inspired aesthetic. My goal was to create a clean, modern logo that would resonate with customers while clearly reflecting the product’s connection to nature and outdoor use. The final design successfully blended these elements, helping to establish a strong and appealing brand presence in a competitive marketplace.