Fit Flip is a senior design campaign centered on sustainability, upcycling, and reducing the environmental impact of clothing production. The campaign encourages a shift in mindset, from fast fashion to conscious fashion, by promoting creative ways to flip and rework existing garments into new, wearable pieces.

The visual direction features a modern, clean aesthetic paired with bold, adaptable layouts that reflect the transformative nature of upcycling. Campaign assets included social media graphics, poster designs, an interactive website concept, banner designs, and a branding guideline.